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Ami Gan, the former CEO of the company, stated in October 2022 that OnlyFans has paid out ten billion dollars to creators since its founding in 2016, boasting over two million creators on the platform.Experimenting with different approaches, Edwards eventually decided to focus on selling personalized videos to her subscribers. Speaking with Business Insider, she revealed earning $60,000 per month. Business Insider interviewed several influencers on OnlyFans who have built successful businesses, making a minimum of $10,000 per month, and in some cases, much more. Many creators place their content behind a paywall and set monthly subscription prices. Some offer free pages, while others prefer a more expensive model for a more exclusive fan base. Some artists expand their presence on OnlyFans by communicating directly with their fans and exchanging personal messages. Amber Sweetheart, with 26,000 fans, has already earned over two million dollars through direct messages on OnlyFans. Creators build a connection with their fans by offering customized content for a fee. Marketing tactics like buying and selling "shoutouts" between creators help attract new customers. Riley Reid supported new creators by providing advertising space on her page for a fee.Some OnlyFans creators successfully generating an income of over $10,000 per month include:

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